HP Printing Reinvented
HP had a worldwide launch for their new consumer printing products and services. As part of the Printing Reinvented campaign, graphics were created for the launch presentation as OOH, website and digital elements.
180LA also created an alphabet for HP with each letter designed to appeal to consumers and their professions—whether it be an architect, a designer, a photographer, or even a doctor printing x-rays. “Printing Reinvented” was spelled out in English, French, German, Italian, Portuguese, and Spanish.