HP Printing Reinvented

ROLE
Design

COMPLETED @
180LA

IN COLLABORATION WITH
Creative Director: Pierre Janneau
Designers: Noah Love, Patrice Liu, Delaney Maher, Jenny Kang
Production: Chad Leeper

HP had a worldwide launch for their new consumer printing products and services. As part of the Printing Reinvented campaign, graphics were created for the launch presentation as OOH, website and digital elements.  

180LA also created an alphabet for HP with each letter designed to appeal to consumers and their professions—whether it be an architect, a designer, a photographer, or even a doctor printing x-rays. “Printing Reinvented” was spelled out in English, French, German, Italian, Portuguese, and Spanish.

HP_PR_EnglishHP_PR_English
HP_PR_SpanishHP_PR_Spanish
HP_PR_Launch_02HP_PR_Launch_02
HP_LES_LandingHP_LES_Landing
HP_LES_WallpaperHP_LES_Wallpaper