HP Brand Book

ROLE
Design

COMPLETED @
180LA

IN COLLABORATION WITH
Director of Design: Chris Welsby
Designers: Matt Jensen, Jonah Lu, Patrice Liu, Delaney Maher

Brand book to accompany the launch of HP’s brand mission ‘keep reinventing’. Each chapter is a story showcasing how HP is enabling reinvention. The aim was to make the book visually engaging and find unique ways to illustrate the stories with special print, layout and material techniques. We developed a unique modular spine that allows the chapters to be reordered so each copy is different.

The books were given to HP employees and potential partners looking to utilize HP technology.

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