Golden Globe Awards
180LA was commissioned by the Hollywood Foreign Press Association to rebrand the Golden Globe Awards. A new identity, promotional materials, award re-design and motion graphics were developed. Part of the brief was to also re-design the H.F.P.A. logo.
The identity is built around the simple graphic representation of the Golden Globe. This is the main unifying element between both logos. The graphic golden globe is used in a variety of playful ways across various mediums.