The objective of this project was to create an in-store packaging campaign for Amy's Bread.
Amy’s Bread has been building its customer base since 1992, so it was important to reflect some of the existing equity in the campaign. All Amy’s Bread bakeries feature the same color scheme and striped awning, making them an immediate association to the brand. These aspects were carried throughout the new design with added touches of a French-inspired graphic and romantic script pattern influenced by Amy’s French culinary background. The typography and graphic echo the sentiment of the handcrafted process in bread baking and shaping.